User experience is becoming an
increasingly important topic in today’s digital environment. As a
digital marketer it can sometimes be difficult to know what’s relevant,
what isn’t, and how it’ll impact your work. There are a few UX concepts
that are important to your marketing activities as well as your bottom
line. So, we’ve compiled a list of 4 things digital marketers need to
know about UX. Are any of these new to you?
1. Usability and UX are Not the Same Thing
Usability is an integral part of the user experience. It is
(among other things) how easy to use, efficient, and pleasant a user
interface is for a user. UX deals with user’s feelings and attitudes
when they interact with your product or service. Although
it’s only a part of the total user experience, usability is vital to
your customers’ positive and/or negative experiences.
2. Marketers Need UX
Building a positive user experience for your (potential) customers is essential to boosting customer satisfaction and repeat business.
And this is also the best way to differentiate your product or service
in today’s competitive marketplace. UX is a fundamental element to
building relationships with your customers; a positive UX fosters a
positive relationship.
3. A Good UX Creates Brand Advocates
As mentioned, a good UX delights your
customers, which in turn, makes them more likely to spread positive
opinions about your product. So in essence,
good marketing efforts create good user experiences, and forge a
positive long-term relationship between a brand and its customers.
4. You Need a Balance Between Digital Marketing and UX
Digital marketers are generally focussed on conversions, and this can
sometimes result in a potentially negative UX. Your website is your
strongest marketing asset, so creating a good UX for it is the best way
to make it an effective marketing tool. The success of your business is
dependent on a positive user experience, so if your users don’t enjoy engaging with you online, they probably won’t convert. more info
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