It’s that time again, where we take a look back at the best UX
articles from the previous month. We love finding and sharing great
content so we’ve compiled the most popular articles from November across
our social media channels (and some of our personal favorites) into one
neat list for you to share and enjoy!
Have you seen any other awesome articles this month that we’ve missed? Let us know in the comments or tweet us @usabilla :)
Why Users Care About How You Write Code
This post takes a look at the technical requirements and groundwork
of a good user experience, suggesting that it should be a consideration
that informs the way code is actually written. This idea of building the
user experience from the ‘ground up’ is a really compelling concept
that will become increasingly common as the focus on UX continues to
gain momentum.
“The experience of the user is indirectly, but strongly coupled to how we build software.”
Why Understanding Customer Experience Makes You a Great UX Designer
This is a great read for anyone who wants to understand the
difference between Customer Experience and User Experience and how the
two interact with and compliment each other. It covers metrics,
technologies, channels and implications across the online and offline
journey. A really useful resource for differentiating the two
increasingly overlapping disciplines.
4 Surprising Benefits of UX Benchmarking
We all know that we should be investing in user experience but how do
we know the value in actually measuring the efforts? This post looks at
the wider benefits of setting benchmarks for your UX work. It looks at
the impact on team culture and individual motivation as well as the
design process itself.
How A/B tests Improved Add-to-Basket Levels By Almost 30%
An insightful read that looks at the impact A/B testing had on one
company. It’s always interesting to see the results that businesses get
from utilizing optimization techniques, and the surprising things that
come out of it (there’s usually at least one unexpected result!). Case
studies like this are also great for inspiration when running your own
tests; is there anything here you could apply to your own business?
How The Economist Injected Digital Into a 172-year-old Magazine
Another great article from Econsultancy that deals with the
ever-important topic of digital transformation. It looks specifically at
how The Economist has injected tech into its very established,
traditional brand. This post takes a closer look at the challenges
involved in applying digital tactics to a non digital company and
includes key findings from the process. Definitely worth a read!
How An Empathy Map Can Be Used To Understand The User Persona
This is a fantastic resource for (as you might have guessed) creating
and utilizing empathy maps and how they can contribute to understanding
your users. With this article, you get a downloadable empathy map
template so you can start following the steps that they outline right
away; concise and actionable information!
Four Benefits of Aligning SEO and UX When Building Your Website
As UX becomes more and more important for businesses, so too does the
implications it has on other disciplines. This article looks at the
relationship between SEO and UX and why the two should be considered
part of the same initiative. It looks at the main benefits of aligning
your efforts including the impact it has on problem solving, error pages
and data. An interesting read if you work with SEO or UX, or both! more info wapking
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